Craig first discovered the art of performance storytelling while a student at the University of Kent in 2005. He met storyteller, Dr Vayu Naidu, who introduced him to the oral traditions of storytelling and unleashed a keen and vivid interest in exploring and telling Indian folktales. Craig undertook an apprenticeship with Vayu and was trained in both the elements of storytelling in performance as well as its role within community and outreach settings.

Upon graduation in 2007, (with First Class honours in his Bachelor of Arts in Drama and Film Studies), Craig began working part-time as resident storyteller and education officer for Vayu Naidu Company as well as developing his own freelance storytelling work in his hometown of London, England.

In 2010, Craig was promoted to ‘International Ambassador’ for the Vayu Naidu Company and was sent to India to undertake an artist in residency position at the Kattaikkuttu Gurukulam as well as participating in storytelling festivals across the country.

In order to deepen his understanding of storytelling and to develop a more critical approach to the performance practice, Craig returned to study in 2015 and graduated with a Distinction in his Master of Arts in Gender and Media Studies from the University of Sussex.